The three blogs that I picked for the best mission statements are Zach Adam, Gabriel Trueba, and Oscar Corral. These three people told you about what their product is and what is was they where going to offer the consumer. Most of the mission statements where weak and you cold not tell what it was they are trying to accomplish as company. Mission statements show what it is that a company stands for such as “We believe in using business to inspire solutions to the environmental crisis.”(Kotler, Marketing: An Introduction for Education Management Corporation, 44 ) After reading the three blogs you got a great idea for what the business is and what is it that they are trying to achieve. They told you what is was that their product is going to do for how and how it is going to do it. These are the types of things that you want to hear from a company. Talking about things such as quality and any special added things that improve the product. It shows how they as a company stand apart from the crowd. It also explains why what may seem as a simple idea is a great idea. The company as a whole can and does set them aside from the completion in the market place. When you know more about a company and what it is they stand for then you have more ties to that company. Things like this help people to become loyal consumers and have an emotional tie to a brand. These three represent that the most out of the class. They make you want to go out buy that brand and stay loyal to it as well.
