Week four EOC: New app

My app is going to be called the fashion show mall insider. It will be an app for the fashion show mall. This app will have things on it that will give you exclusives to the mall. They already have a rewards program, but have nothing that is an app. This will be paired with the emails that are sent out. I know that if they have an app I would check it a lot more often than I do my emails from them. People will know of promos that are going on in stores as in turn more people will visit the store and should spend more since the hardest thing to do is to get people in to the store. It will also help people getting around the mall with a built in map of the mall. Since parking can also be confusing there will be a parking helper so that you do not forget where you have parked. Fashion Show Mall is a mall that is a lot better known than most malls and they should be at the cutting edge of things and should have an app. Also the app will remind you when their famous fashion shows are taking place. The app can also show you where the looks where taken from and how much they are. It will be an added feature to the mall and make the experience of the mall a lot more inclusive. The app will be free and the stores in the mall will pay for advertising on the app. You could also charge the stores that are putting out any coupons. I do not see people paying for the app since the information that is given out is free inside of the mall. The only added information that they get is how much the clothes are being shown in the fashion show since they already tell you where the clothes are from.

Week 2 EOC: Boston Consulting Group - Video Game

Like any other industry the video game industry is starting to see changes. People are not going out to the stores unless there is something new and worth their time. “Nintendo had a glorious year for the Wii and handheld DS system in 2008, but it has seen sales decline since that peak” (http://venturebeat.com/2011/09/07/with-online-sales-growing-video-game-market-to-hit-81b-by-2016-exclusive/) While in the next coming years it is expected to see a turn around recently the economy has taken it’s toll on the industry. Companies are competing more than ever for customers. For the consumer this could be great news the games could be getting a lot better and new consoles may be on the market soon. The United States is not the only market in which the viedo game market is falling. “Japanese game industry revenue fell 8 percent in 2011, due primarily to a lack of software hits and a steady decline in a major console game sales.” (http://venturebeat.com/2012/01/05/japanese-game-industry-revenues-fall-8-percent/) Japan still does not have a good variety of games and consoles offered by all of the gamming companies. Japan is the second biggest video game market behind the United States. Antoher market that is being affect is the United Kingdom. “Add it all together and the UK video game market made £2.52 billion in 2011 - 13 per cent less than 2010.” (http://www.eurogamer.net/articles/2012-01-05-uk-boxed-video-game-market-fell-in-2011) Some professionals think the down turn is do in part of games being available on peoples pones a lot more easier than times of the past. Also people are spending less and video games are one of the things that end up being cut in home budgets. With all of this being said companies are trying a lot harder for their market share. Counsels are expected to have buddle packages in the soon future to help encourage consumers to buy them. The video game market seems to be ever changing and is not as easy as times of the past to sell expensive counsels, games and add-ons.

Week 1 EOC: Great Customer Service

The best customer service experience that I have is when I go to the Nordstrom Café. This is not surprising at all since the company prides themselves on customer service and is known for top notch employees. Every time I go there I review the best service. They always do the little things that make them stand out in my mind. The last time that i went I ordered fish but asked for none of the vegetables on the dish since I did not like the ones that came on it. The only thing was that the sauce for the fish was served with the vegetables. So I got this on the side. When I received my food I did not like it. So the waitress went to get me tartar sauce, and lemons. She also went out of her way to make a sauce that she said that she uses as well. It was ketchup, Dijon, and lemon juice. While the combination sounds odd it was very good. The fact that she went out of her to do this shows the great customer service that Nordstrom prides themselves on. Every time that i go to the Fashion Show mall I always eat their if I am hungry. My mom as well has gotten hooked on the food. They also will always give you a cup to go of your DRINK; also they are great at keeping up at refills, which most places seem to slack on. The food is priced great, taste good and the customer service is outstanding. These are the three reasons why I will continue to go to the Nordstrom Café. “The key to building lasting customer relationships is to create superior customer value and satisfaction. Satisfied customers are more likely to be loyal customers and to give the company a larger share of their business.” (Marketing: An Introduction Page 19)

Voice

As an expert in the fashion business I have always torn apart peoples outfits since the age of five. While attending a specialized high school with classes focusing on business I decided to make the switch from wanting to become a designer to go in to the business side of fashion. This changed combined what two things I like the most fashion and business. Being in fashion does not feel like work to me at all when something is a passion of yours so-called work is not work anymore. The confidence when you put on a certain outfit is the feeling that I want to give people over and over again. Clothing is one of the first things we look at and the thing that we can mold in to our own personal style. Clothing is the outward way to show people some of our personal believes. Being in the fashion world is fast paste and ever changing ans is one of the reasons why I love it the most. It is easy to change things up and to make then your own. I love finding stores and pieces that no one else has or would think to buy.