Week four EOC: New app

My app is going to be called the fashion show mall insider. It will be an app for the fashion show mall. This app will have things on it that will give you exclusives to the mall. They already have a rewards program, but have nothing that is an app. This will be paired with the emails that are sent out. I know that if they have an app I would check it a lot more often than I do my emails from them. People will know of promos that are going on in stores as in turn more people will visit the store and should spend more since the hardest thing to do is to get people in to the store. It will also help people getting around the mall with a built in map of the mall. Since parking can also be confusing there will be a parking helper so that you do not forget where you have parked. Fashion Show Mall is a mall that is a lot better known than most malls and they should be at the cutting edge of things and should have an app. Also the app will remind you when their famous fashion shows are taking place. The app can also show you where the looks where taken from and how much they are. It will be an added feature to the mall and make the experience of the mall a lot more inclusive. The app will be free and the stores in the mall will pay for advertising on the app. You could also charge the stores that are putting out any coupons. I do not see people paying for the app since the information that is given out is free inside of the mall. The only added information that they get is how much the clothes are being shown in the fashion show since they already tell you where the clothes are from.