My creative content will be a monk up of the chocolate bar it’s self. It will feature a red leather box that the chocolate will be sold in. The box will have a little door that opens with two compartments in it. The outside of the box will have some gold and the logo or 24k. When you pull out the compartment you will then see the chocolate bar. The chocolate bar will be gold and feature the same logo that is on the front of the box. The packaging will add to the luxury of the chocolate bar. Since it is packaged in such a unique way the consumer can keep the box after the chocolate is eaten. This would help to establish the brand in to the life of the consumer. The consumer could use the box as a mini jewelry box or hold keepsakes. If the consumer always sees the box it will remind them of the box and make them want to buy it again. This is a great way to make the brand about of consumer’s lifestyle and even their everyday life. Also it will help to justify a higher price point since there is some part of the bar that you keep once it is gone.
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