Promotion will be done through things such as special events. This will get the product out to the mover and shakers. Also the chocolate will be given away in gift bags for award shows. Gift bags have become a huge part of award shows and get brands a lot of marketing and advertising. 24k will also run ads in luxury magazines as well. 24k will also try to get into the hands of celebrities, since they can influence a lot of people in their brand choices. “Increasing the product’s promotion may require more salespeople, advertising, and public relations efforts” (Marketing: An Introduction, Kotler, p. 42) As 2k expands as a brand so will the promotions.
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