A target market “involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time.”(Marketing: An Introduction, Kotler, p. 50) 24k’s target market will be the middle class, upper middle class, lower uppers, and the upper class in total it will appeal to 47 percent of the American social class. It will appeal to the mover and shakers of America. Our ads will be of pure opulence, and appeal to all of the luxury brand buyers. As a brand 24k is going after the people that are used to nothing but the best and are more than willing to pay for it.
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