Monday, February 27, 2012

Week 7 EOC: The Pitch

My product is a 24k chocolate bar. The bar is shaped a mini gold bar and wrapped in a gold foil wrapper. When you open up the chocolate bar it will have flakes of gold on top of the bar that is in the chocolate. This will be a chocolate bar like no other and will be an opulent purchase. It is a chocolate bar that is eaten on special occasions or when you need to feel like the high class people that make it a regular purchase. It will be made with the finest Belgium chocolates and topped with of course GOLD. The bar is called 24k, because 24 carat is the finest quality of gold, and the chocolate bar will be one of the finest quality chocolate bars. It is what people think that the wealthy munch on when they have a sweet tooth. We all want to be like the rich and famous, and this product will make you feel as rich the people in the ad. It will be the little indulgence to make the average man feel on top of the world. It is that pick me up when someone is down and out, and wants to feel like the carefree wealthy ideals that we have. Chocolate already takes people away and makes them feel better so making it even more indulgent will make them feel even better about the product. Since the product is so indulgent there will be few places where you could purchase it. One of the places that you could buy 24k chocolate bars at would be a high-end department store. Just like you can buy Godiva chocolate at Macy’s. It could also be severed at high-end lounges and or restaurants. This will be a product that you cannot find at every street corner. It will be limited, which will add to the luxury of the brand.

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