Fianl Project: Distribution

“Marketers should pay attention to income distribution as well as income levels. Over the past several decades, the rich have grown richer, the middle class has shrunk, and the poor have remained poor." (Marketing: An Introduction, Kotler p. 79) For the plain fact that the rich have been getting richer is why the 24k brand was created and will be sold at high-end retailers. Just like how Godiva chocolate is sold in department stores. 24k will be able to be found in retailers such as Sacks, and Neiman Marcus. It will also be featured in some restaurants and paired with fruit to make a simple yet decadent dessert. Once the brand is expanded and grows in to more products there may be plans to make a few stores. Since it will be a high-end product making it exclusive to only a few markets will add to its appeal. “Distribution of income has created a tiered market. Many companies—such as Nordstrom and Neiman Marcus department stores—aggressively target the affluent.”(Marketing: An Introduction, Kotler, p. 79) Just like Nodrstroma nd Neiman Marcus 24k will serve only the best to the best.