Implementation evaluation control will be done to make sure that 24k reaches all of its marketing goals. It will be done after each event to see how much the marketing is doing. The marketing team will check blogs and the Internet to see how effective the marketing is. 24k will have social networks and will keep the consumers with up to date information with what is going on with the brand. Social networks will post things such as celebrity sightings with 24k and events sponsored by the brand as well.
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