Final Project:Business Mission Statement

When making a business statement it is important to make sure that it is not dry and unassuming. "Some companies define their missions myopically in product or technology terms. But mission statements should be market oriented and defined in terms of satisfying basic customer needs." (Marketing: An Introduction, Kotler, 40) This is one of the moments in which a company can stand out from their completion. It is just not talking about what the company will sell or what type of customer service that they will provide. This is the point at which you describe what kind of experience the customer will have when using your product. My chocolate will provide my consumer with an over all high-end uplifting experience. They will step foot in to a luxurious soft and rich lifestyle. It will take them away from every day life and take them to one in which they have always dreamed of. Made with the best quality products it will leave them wanting more. It is not a simple chocolate bar, and is not for the simple person it is one in which it takes you away to the life of the stars. Every time you eat it you are reminded on why you made the purchase in the first place. 24k will first start off as a chocolate bar, but will evolve in to a whole line of 24k sweet treats. The whole line is pure luxury and will all feature eatable gold on top and or inside the sweats. It will become a new status symbol picture that you're doing so well that you are able to eat gold not just wear it.