The price will be set at $15 for two chocolate bars inside of their special box. Later on they will be able to purchase in a half a dozen and a dozen in a similar red box as the two are packaged. Although some may see it as high. You receive nothing but the finest chocolate that is topped with eatable gold leaf. Also the packaging is something that you can keep once you have eaten the chocolate. “To create value for customers as a means of capturing value for the firm in return.” (Marketing: An Introduction, Kotler, p. 102) So even though it is a high price point it is a real value for what it is that you are receiving.
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